James Vicary

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James Vicary is a market researcher best known for pioneering the notion of subliminal advertising in 1957. He claimed that an experiment in which moviegoers were repeatedly shown 0.03-second advertisements for Coca-Cola and popcorn significantly increased their sales. In 1962, Vicary admitted that the original study was fabricated.

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Categories: Uncategorized from November 2006 | United States business biography stubs | Advertising stubs

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• This page was last modified 17:55, 16 November 2006 by Wikipedia user NawlinWiki. Based on work by Wikipedia user(s) Lazylaces, Bluebot, Alma Pater, Starko, Adashiel, Caerwine, Ghosts&empties, CLW, RussBlau, Pearle, Secretlondon and Wapcaplet and Anonymous user(s) of Wikipedia.
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