Mecca-Cola
From Wikipedia, the free encyclopedia
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| Mecca-Cola | |
|---|---|
| Type | Cola |
| Manufacturer | Mecca Cola World Company |
| Country of Origin |  France |
| Introduced | November 2002 |
| Related products | Coca-Cola, Zam Zam Cola, Qibla Cola |
Mecca-Cola is a cola-flavoured carbonated beverage. The flagship product of the Mecca Cola World Company, it is marketed as an alternative to U.S. brands such as Coca-Cola and Pepsi-Cola to pro-Muslim consumers. The product's name contains the traditional Latin-alphabet transliteration of مكة المكرمة (Makkah al-Mukarramah, or "Mecca"), the holiest city of Islam located in Saudi Arabia.
It was launched in France, in November 2002, by entrepreneur Tawfik Mathlouthi, as a means of aiding Palestinians by tapping into demand for alternative products in European countries. He had been inspired by a popular Iranian soft drink, Zam Zam Cola, which was already successful in Saudi Arabia and Bahrain, and in fact only decided to launch his own brand when he was unable to agree on terms for a distribution contract with Zam Zam. Mecca-Cola in turn inspired the creation of Qibla Cola.
Mecca-Cola is now sold extensively in the Middle East as well as in certain regions of Europe, Asia, and Africa. Although the product was created in France, the company is currently based in Dubai in the United Arab Emirates. Part of its corporate philosophy is its pledge to donate 10% of its profits to fund humanitarian projects (such as schools) in the Palestinian territories, and another 10% to charities in the countries in which the drink is sold — particularly (to quote its website), "associations who work towards peace in the world and especially for peace in the conflict between Palestinians and fascist Zionist apartheid". This uncompromising activist stance is reflected in the company slogan, which appears on all its products: "No more drinking stupid, drink with commitment!" Every can also has the request that people avoid mixing the drink with alcohol, reflecting the teetotal attitudes of people in the region.
In addition to several different presentations of its cola, the company also sells a range of fruit-flavoured soft drinks under the Mecca-Cola name. The company was the sponsor of — and Mecca-Cola the official drink of — the October 2003 Summit of the Organization of the Islamic Conference (OIC), held in Malaysia.
[edit] References
- Mecca Cola challenges US rival BBC News - January 8, 2003
- Islamic cola 'selling well in Saudi' BBC News - August 21, 2002
- 'Islamic' cola benefits from boycott BBC News - May 21, 2002
