Shangri-La Hotels and Resorts

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The modern and sophisticated Shangri-La "S" logo not only resembles uniquely Asian architectural forms, but also reminds the beholder of majestic mountains reflected in the waters of a tranquil lake.

The Shangri-La Hotels and Resorts (香格里拉酒店集團) is a hotel chain based in Hong Kong. It is the largest Asian-based deluxe hotel group in the region.

The group started in 1971 with its first and flagship hotel in Singapore, and now has 49 deluxe hotels and resorts located in key Asian and Australian cities with hotel room inventory of over 23,000. The hotel group also has a sister brand called Traders Hotel, established in 1989 to cater mostly to business travellers.

1 Incorporation
2 Brands
3 Guest Loyalty Program
- 3.1 Golden Circle
4 Market Expansion
5 Acquisitions
6 2006 Awards
7 See also
- 7.1 Properties
8 External links
9 Notes

[edit] Incorporation

Shangri-la Mactan Island Resort in Lapu-Lapu City, Metro Cebu, Philippines

The Shangri-La Group was setup by Mr. Robert Kuok. His nephew, Mr. Edward Kuok Khoon Loong is the Chairman of the Board for Shangri-La Asia Limited.

Shangri-La Asia Limited, is incorporated in Bermuda with limited liability. It is traded on Hong Kong Exchanges and Clearing Limited as stock code 69, traded on Singapore Exchange as stock code Shang and Asia 2kHK$ and on American Depositary Receipt traded as SHALY.

Shangri-La Hotels (Malaysia) Berhad, is incorporated in Malaysia with limited liability. Traded on the Bursa Malaysia as stock code 5517.

Shangri-La Hotel Public Company Limited, incorporated in Thailand with limited liability. Traded on the SET Stock Code Shang.[1]

[edit] Brands

[edit] Shangri-La

Shangri-La hotels primarily have five-star deluxe ratings and over 500 rooms, designed to cater to the most discerning clientele. Within the Shangri-La brand, there are city hotels, catering particularly to a business crowd, and resort hotels, catering to affluent leisure guests.

[edit] Traders

Traders is a four-star brand managed by Shangri-La Hotels and Resorts, stands for business class accommodation and services. Traders is geared to satisfy the needs from the fast growing mid-market traveller segment. The first Traders hotel opened in Beijing in 1989.

[edit] CHI, The Spa at Shangri-La

CHI, The Spa at Shangri-La is designed to create a sanctuary of tranquillity inspired by the legend of "Shangri-La". CHI features some of the largest and most luxurious private spa suites and villas. It offers a range of specialised body, water, massage and facial therapies based on the ancient healing traditions, philosophies and rituals of China and the Himalayas. The first CHI Spa opened at the Shangri-La Hotel Bangkok in 2004.

[edit] Guest Loyalty Program

[edit] Golden Circle

Golden Circle is Shangri-La's guest recognition programme. Unlike other loyalty programmes, Golden Circle does not offer points, rather, it provides recognition to guests whenever they stay at the Shangri-La or Traders hotels. Members enjoy their choice of amenities, priority check-in and check-out, partner stays free in the same room including free breakfast etc. There are three levels of membership - Classic, Executive and Elite.

[edit] Market Expansion

[edit] Asia

Shangri-La continues to expand its network of hotels in the Asia region with 14 new hotels opening in China alone from 2007 to 2011. Additional hotels are expected to open in the Philippines, India and Thailand. Shangri-La is also establishing its first hotels in Japan^[1] and Macau.

[edit] Middle East

After setting up hotels in Dubai and Muscat, Shangri-La Hotels is in talks with Al Jaber Establishment and Tourism Development and Investment Company, Abu Dhabi to manage the Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi, as it opens in 2007.^[2] It also plans to open one hotel in Doha, Qatar in 2008.

[edit] Europe

In February 2005, Shangri-La announced that it will be opening a hotel in Europe, at London Bridge Tower along the banks of River Thames. The hotel is planned to open by early 2010, and is projected to be the tallest building in Britain at 310 metres (1,016 ft.) high. In January 2006, the group announced their second European property in Paris, France.^[3] The Shangri-La Hotel Paris will open in the Palais Roland Bonaparte at 10 Avenue D'Iena in 2008. The building was a palace that was previously owned by Roland Bonaparte, the grand nephew of Napoleon Bonaparte. While maintaining its landmark exterior, ornate ironwork, and architectural integrity, the palace will be renovated from the interiors and will form 140 of the city's most spacious guest rooms, beginning upwards of forty square meters.

[edit] North America

The group is also entering the North American market with a new property in Vancouver, Canada currently under construction, due to be open by mid-2008. The Hotel group has recently announced hotels in the United States, with Chicago, due to open in 2009 and Miami, slated to open in 2008. In late December, a new hotel was announced in Las Vegas, forming an integral part of the newly-announced Echelon Place. The Las Vegas property will open in 2009. Other gateways in the United States are to follow in the coming years. A property in Toronto has been proposed and approved by the city authorities; completion of the property is planned for 2010.

[edit] Acquisitions

Shangri-La Hotels recently acquired 274-room Hotel Novotel Century Harbourview Hong Kong in Western district for HK$588.38 million, ushering its entry into the three-star tourism market. ^[4]

[edit] 2006 Awards

Shangri-La Hotels was named the Best Business Hotel Brand in Asia-Pacific for the sixth consecutive year in the Business Traveller Asia-Pacific magazine's readers' poll. ^[5]
Best Business Hotel Chain in Asia Pacific, Business Traveller (UK)
One of the Best Brands in the top CEI cities of Singapore, Hong Kong and Bangkok, CEI Asia Pacific
Best Asia Pacific City Brand, CEI Asia Pacific
Top International Hotel Brand in China, Herald's China Hotel Golden Pillow Award (China)
Best Hotel Chain, Chinese Hurun Report (China)
Golden Circle - Best Frequent Guest Programme, National Geographic Traveler Gold List (China)
Best Hotel Chain for Business and Vacation in Asia, Asiamoney
Best Business Hotel Brand in Asia Pacific, Business Traveller (Asia Pacific)

[edit] See also

List of Shangri-La Hotels & Resorts

[edit] Properties

[edit] External links

[edit] Notes

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Categories: Hospitality companies | Hotel chains | Multinational companies headquartered in Hong Kong

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