Steelback Brewery
From Wikipedia, the free encyclopedia
| Steelback Brewery | |
|---|---|
 Steelback Brewery Logo |
|
| Location | Tiverton, Ontario, Canada |
| Year opened | 2004 |
| Active Beers | |
| Steelback Draught | draught |
| Copperhead | Pilsner |
| Bruce County Wild | Pilsner |
| Steelback Thunder | Lager |
| Steelback Silver | Lager |
| Steelback Red | Lager |
| Tiverton Bear Honey Brown | Honey lager |
| Tiverton Bear Dark | Dark lager |
| Chain | Lager |
| Link | Lager |
| Tango | Lager |
Steelback Brewery is a Canadian microbrewery, based in Tiverton, Ontario.
Launched in 2004, the company's promotional strategy has included extensive sponsorship of sporting events and venues, including purchasing naming rights to the Sauble Speedway in Sauble Beach, several community arenas in Toronto, and sponsorship of a Formula One racing team.
In 2006, the company purchased the naming rights to the Steelback Centre in Sault Ste. Marie, the new home of the Ontario Hockey League Sault Greyhounds for $1.35 million over 10 years. This new arena replaces the Sault Memorial Gardens, which was torn down in 2006. The Steelback Centre held its opening ceremonies on September 29, 2006. The company has also explored reviving the defunct Ottawa Renegades of the Canadian Football League, under the new name Ottawa Steelback. [1]
Company president Frank D'Angelo also performs as a singer with the Steelback Two-Four Band, a rock band who have recorded several charity singles, including covers of Ben E. King's "Stand By Me" for Hurricane Katrina victims and Trooper's "We're Here For a Good Time" for breast cancer research. He has also sung the national anthem at a Toronto Argonauts game.
