WDDW
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| Broadcast area | Milwaukee/Racine |
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| Branding | "La GranD" |
| First air date | 1989 |
| Frequency | 104.7 (MHz) |
| Format | Traditional Mexican Music |
| ERP | 4,200 watts |
| Class | A |
| Owner | Bustos Media |
| Website | www.bustosmedia.com |
WDDW-FM (104.7 FM) is a Spanish language radio station in licensed to Sturtevant, Wisconsin, and serving the Milwaukee and Racine area. They are owned by Bustos Media. WDDW is also known as "La GranD", and plays traditional Mexican music.
WDDW switched to its current format on September 16, 2005 to great fanfare as they became the Milwaukee area's first-ever full-time Spanish language FM station. On October 13, 2005, Bustos Media agreed to purchase the station from NextMedia Group for $10.2 million. The transaction is expected to close by the end of 2005, pending FCC approval.
The frequency signed on in 1989 as WZXA. In 1994 it became a mixture of satellite and local Hot Adult Contemporary as "Sunny 104.7" targeting Racine and Kenosha with their transmitter site located in Franksville, WI, and owned by Pride Communications. In the spring of 1997 it flipped to Hot Country as WEXT "Extreme Country 104.7". In 2000 Pride Communications was sold to NextMedia. No major format changes were made. In February 2004 NextMedia turned on their new Oak Creek Transmitter. The format remained Hot Country until March 6th 2004 when it evolved into a mixture of current and classic country as "104-7 The Wolf" targeting the Milwaukee area. In September 2005 the station began simmulcasting sister station WIIL Kenosha. At the end of that simmulcasting it was announced that the station would switch to its current format.
[edit] External links
- Bustos Media
- Cheers greet switch to Spanish
- Spanish-language radio station gets new owner
- Bustos Media press release
- Query the FCC's FM station database for WDDW
| FM radio stations in the Milwaukee market (Arbitron #36) | |
|---|---|
| By frequency: |
87.7¹ | 88.1 | 88.9 | 89.7 | 90.7 | 91.7 | 92.1 | 92.5 | 93.3 | 94.1 | 94.5 | 95.1 | 95.7 | 96.5 | 96.9 | 97.3 | 98.3 | 99.1 | 100.1 | 100.7 | 102.1 | 102.9 | 103.7 | 104.5 | 104.7 | 104.9 | 105.3 | 106.1 | 106.9 | 107.7 |
| By callsign: |
WBWI | WCCX | WDDW | WEZY | WFMR | WFZH | WHAD | WHQG | WIIL | WITI¹ | WJJO | WJMR | WJZI | WKKV | WKLH | WKTI | WLUM | WPJP | WMIL | WMSE | WMWK | WMYX | WQBW | WRIT | WTKM | WUWM | WVCY | WWDV | WXSS | WYMS ¹Audio for TV Channel 6 (Fox) |
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