Boku (juice)
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BoKu was a fruit juice brand released in the United States in the early 1990s by McCain Citrus, Inc. It was sold in a box, much like competitors such as Minute Maid. BoKu was widely available at health food and upscale grocery stores such as Whole Foods.
BoKu was marketed as "adult" juice, as juice boxes were commonly attributed to grade-school children because of their small size and easy ability to pack in a lunch. Consequently, BoKu contained flavors considered more suitable for adults, instead of the usual fare of orange, apple and grape juice.
BoKu's television ads featured comedian Richard Lewis. Lewis could be seen standing in front of the camera, holding a BoKu box and espousing on how the product was suited more for adults than children.
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