Clio Awards
From Wikipedia, the free encyclopedia
The Clio Awards are given to reward creative excellence in advertising and design. They are awarded in a number of fields, including: TV, Print, Outdoor, Radio, Integrated Campaign, Innovative Media, Design, Internet, Content & Contact, and Student work.
The awards are named for the Greek Muse of history Clio and were first given in 1959. They were expanded to include international work in 1965. The 1991 ceremony was plagued by scandal. The scheduled presenter failed to appear and two impromptu presenters struggled to carry out the show — a task that was made all the more difficult by the lack of a winners list. Following this, a group of investors headed by Chicago publisher Ruth Ratny reorganized the awards program, and eventually sold it to Dutch-owned company VNU, which is the Clio's parent company to this day.
Clio is one of the largest awards programs of its kind. Their official press release indicates that in 2006 they received just under 19,000 entries from all over the world, and over 130 judges from 40 countries comprised the jury.
The judges are instructed to value ideas more highly than mere execution as they look at all entries submitted and select a shortlist. From that, they vote to award the very best work with statues - bronze, silver or gold. The Clio judging process allows for more than one Gold, Silver or Bronze winner, or in some cases, no winner at all, within individual categories. If judges determine a Gold winner is “best-of-the-best” in the category, the Grand Clio is given to that entry. Only 1% of all entries receive awards, which are given at two separate award shows during a four day Clio Festival in South Beach, Miami in May.
[edit] External links
- Clio Awards official website
- The Most Bizarre Evening in Advertising History First-hand account of the 1991 Clio Awards.
- Creative Liberation Intelligence Organization Official Secret Website of the C.L.I.O.
