EXTREME XM

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**EXTREME XM**

Broadcast area	United States
Branding	Extreme XM
Slogan	Talk to the extreme
First air date	2001
Frequency	XM152
Format	Talk radio
Class	Satellite Radio Station
Affiliations	WLW News Fox Sports Radio
Owner	Clear Channel Communications
Website	Extreme XM

EXTREME XM is a talk radio channel on XM Satellite Radio featuring terrestrial show simulcasts from across the country. It is one of the oldest talk channels on XM. Despite the channel's official name, it is more often branded on-air as Extreme 152 or Extreme Talk.

1 History
2 Current Lineup
3 External link

[edit] History

[edit] Radio Crazies!

Extreme XM launched in 2001 as a showcase for different morning radio shows from across the country. A lot of shuffling went on, but for the most part the channel kept its theme for a while. Such shows as The Regular Guys (Atlanta, Georgia), Bubba the Love Sponge (Tampa, Florida), Lewis and Floorwax (Colorado), Drew Garabo (Orlando, Florida), Jamie and Danny (Los Angeles, California), The Love Doctors (West Palm Beach, Florida) and The Monsters of the Mid-day (Orlando, Florida) populated the lineup. Clear Channel also threw in their segments of Clear Channel News, which eventually went away a couple years later. While Extreme XM was for morning shows, Buzz XM picked up the afternoon-evening slack with a different variety of talk shows. Some of which would later appear on Extreme.

[edit] Changes, Departs, and the FCC

In 2003, Clear Channel news ended, and in the middle of the year, Lewis and Floorwax lost their PM drive slot to the third Orlando show (from the same station nonetheless) to grace the lineup: The Philips Phile. The Love Doctors also soon fell off the schedule as The Regular Guys slid into graveyard shift, allowing Bubba the Love Sponge to have complete control over morning drive. "Guys" Larry and Eric weren't happy about this, and badmouthed XM and the fact that they weren't paid by XM for the exposure. Having shot themselves in the foot, The Regular Guys were soon wiped clean off the XM dial. While a number of the shows on Extreme were now live, the quality still varied among listeners from show to show. Monsters, Philips, and Drew were all out of one Orlando station, and Bubba was out of nearby Tampa.

2004 came, and with it came the demise of Buzz XM, as Clear Channel took it in a different direction by turning it into a conservative talk channel to compliment XM's new America Left liberal talk channel. Los Angeles' David Lawrence was added into late night shift on Extreme and Los Angeles' Phil Hendrie was moved to evenings, bouncing Drew Garabo off the lineup. With the addition of shows that weren't as "extreme," many considered why the channel was still even called Extreme XM. After the 2004 Super Bowl halftime incident, the FCC pressure came hard and fast, and an Extreme staple since day one, Bubba the Love Sponge, was fined for an on-air obscenity incident and subsequently fired by Clear Channel. Bubba became the poster child of the FCC, explaining to all jocks what happens when you get out of line. For a while, Extreme had to run replays of nighttime shows in the morning slot as Bubba was no longer on the air. Soon enough, Clear Channel stations dropped Howard Stern's show after another FCC fine. One of the stations fined was WTKS-FM in Orlando, carrier of Extreme's Monsters and Philips Phile. With Howard gone, the Monsters were moved into morning drive on all affiliates, and a new show emerged on both WTKS-FM and Extreme XM: The Shannon Burke Show. At the same time, former Extreme show The Regular Guys were yet another casualty of the FCC and Clear Channel on their home station WKLS.

[edit] Not So Extreme Anymore

It was Summer 2004, and Extreme XM had become a whole different entity from what it used to be. It was no longer a "Radio Crazies" channel for morning shows all over the country. The lineup now consisted of 3 Orlando talk shows, and 3 Los Angeles talk shows. Not only that, but except for the now Monsters of the Morning, the lineup was completely different from the channel's origin.

2005 came, and more changes along with it. First off, ESPN's Tony Kornheiser was to begin a new late-morning show out of Washington, D.C., and Extreme had it ready for debut. In addition, G. Gordon Liddy also announced a new show coming on at the same time. Extreme planned to have both shows added to the lineup, both on tape delay, at 11 a.m. and 1 p.m. respectively. This, of course, meant the end of Shannon Burke on the lineup. Shannon didn't seem too happy, and bashed XM's talk show Opie and Anthony in the process, resulting in a hoarde of O&A listeners pummeling Burke's program for 2 days. Shannon never did return, and he continues to broadcast out of WTKS-FM in Orlando. Extreme, albeit still less extreme, was beginning to branch out to other cities once again.

In mid-2005, another tiff came along between The Philips Phile and XM's own Opie and Anthony, to which O&A accused Philips of ripping off a bit, sending listeners to call his show in the process. Philips responded with claims such as that he was the most listened to show on XM (not possible because XM does not have ratings), that Opie and Anthony had to pay to be on XM, and other comments that only caused Opie and Anthony listeners (called The Pests) to take over the phone lines for another week. Weeks later, listeners of O&A bought a billboard close to the WTKS-FM station saying in yellow letters: "Mr. Philips, The Pests Win, You Lose! Good day, sir!" After this, the battle between the 2 shows ended.

In late 2005, Extreme began their first original show: Left Jab, which is only one hour long and airs Sunday mornings at 9 a.m.. Despite the minuscule show and invaluable timeslot, Extreme gave it plenty of promotion. Soon, Clear Channel announced the hiring of former Cox Radio show Lex and Terry, who Clear Channel promised to add to many more stations. One of which was Extreme. Lex and Terry debuted, albeit truncated and tape delayed, on Extreme in November taking G. Gordon Liddy's slot, who was moved to Ask! at a live time. With XM's addition of the Fox News Talk channel, some extra space was available on Ask! and Air America Radio for a couple shows to occupy. On weekends, Extreme was home to Indy Car Racing. As of March 2006, IRL racing has been relegated to its own channel on XM145 in the Sports category. Races are also covered on sister channel America Right.

Tony Kornheiser also announced in Spring 06 that he would be voluntarily leaving his radio show (possibly temporary) to concentrate on his Monday Night Football position at ESPN. As a result, his show was put on hiatus, and lineups shuffled accordingly. At the same time, Extreme XM found this as a convenient opportunity to conduct another lineup shuffle.

[edit] Purging and Relocating

As part of the arbitration settlement between Clear Channel and XM Radio, XM decided to move all of Clear Channel's programming on the platform into Clear Channel's own facilities instead of having it programmed via XM. This meant that the 9 channels that Clear Channel programs on XM would be engineered directly by the company and not by XM. As of this writing, the channels are still having frequent technical difficulties, and are not displaying proper pad data. XM subs with MyFi units are unable to skip through programming because of this, as well as simply unable to identify programming. According to XM VPs Jon Zellner and Eric Logan, this problem is temporary, and Clear Channel's facilities are still working on it.

On April 26, 2006, evening talker Phil Hendrie surprised the radio world by announcing his retirement. Phil claimed that he could no longer do his show under the business of terrestrial radio, and that were he to return to the radio medium, it would be a satellite broadcast. Phil also wanted to concentrate on his character acting for television, including the TV series Teachers, of which he plays a billed role in. Phil announced that his final broadcast of his radio show would be June 23, 2006. He was given well wishes by people including Matt Groening, Ann Coulter, and Howard Stern.

Extreme XM got yet another big lineup sweeping in May 2006. Nighttime talkers John and Jeff went off the XM radio platform, and David Lawrence was moved to a tape-delayed slot on XM's Open Road channel (keep in mind Lawrence once had his own channel with replays all day). Now Extreme XM has become 100% Clear Channel content. The departure of Tony Kornheiser allowed Extreme to give Lex and Terry back the hour that they normally lose, as well as an additional hour (for whatever reason, since The Philips Phile is still missing one hour). Lex and Terry therefore moved from 1-4 p.m. to 11-4 p.m., still tape delayed. The show is also replayed in place of John and Jeff. A new addition to the channel was The Schnitt Show, hosted by Todd Schnitt out of WFLA in Tampa, Florida. The show is currently on tape delay from 7-10 p.m., while Phil Hendrie was moved to a live timeslot (albeit too little too late) from 10 p.m.-1 a.m.. Schnitt claims that his show will move to a live timeslot down the road, and with Phil Hendrie's retirement, another lineup shuffle is expected in the early summer. On May 22nd, the afternoons were shuffled around as Schnitt was moved to 4 PM, ending the 3-year run of The Philips Phile on XM Radio. In the 7-10 PM slot, the station added an encore of Glenn Beck's mid-morning program, which can also be heard on Talk Radio 165. Following in Glenn Beck's steps was Rollye James, which took the Lex and Terry replay spot from 1-6 AM. Upon the retiring of Phil Hendrie, a replay of The Schnitt Show was added into the 10-1 timeslot, making the Monsters, Lex and Terry, and Schnitt the only 3 unique shows to the channel. In late August 2006, Philips Phile returned to the lineup (albeit on tape delay), while Schnitt was moved later to support the arrival of Ed Schultz, whose show was truncated to an hour. Right now, Extreme XM is in a constant state of change.

Beginning Monday October 2nd, USA Radio Network had their news coverage dropped in favor of news from 700 WLW and Fox Sports Radio's "Fox Sports Report." The :30 news portions are produced by Clear Channel Worldwide News.

[edit] Current Lineup

ET	PT	Show	Notes
6 a.m.	3 a.m.	The Monsters in the Morning	Live
11 a.m.	8 a.m.	Lex and Terry	Tape
4 p.m.	1 p.m.	The Ed Schultz Show	Live
5 p.m.	2 p.m.	The Schnitt Show	Tape
8 p.m.	5 p.m.	The Philips Phile	Tape
Midnight	9 p.m.	The Ed Schultz Show	Replay
1 a.m.	10 p.m.	Rollye James	Replay