Frank Schoonmaker
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Frank Schoonmaker (August 20, 1905 - 1976) was an American wine writer. He was born in Spearfish, South Dakota, and attended two years at Princeton University, after which he left in 1925 to live and travel in Europe. His interest and knowledge of wine grew as he toured vineyards there before returning to the United States.
As well as being a well-known wine writer, Schoonmaker became a well-respected wine educator and retailer. Frank Schoomaker's Encyclopedia of Wine was a classic in the field and went through many editions.
Schoonmaker introduced the idea of labeling wines using varietal names (such as Pinot Noir, Chardonnay, or Riesling) rather than generic names borrowed from European regions ("Burgundy", "Chablis", "Rhine", etc.). He said that "the more specific the name, the better the wine." Robert Mondavi was one of the first to label the majority of his wines by varietal names and was tireless in promoting the practice. This has become the standard in New World wine and some European producers are adopting the practice because of consumer demand.
[edit] See also
[edit] Sources
- Schoonmaker, Frank. Frank Schoonmaker's Encyclopedia of Wine. NY: Hastings House, 1965.
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