Frosted Flakes
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Frosted Flakes (or Frosties in Europe and various other areas) is a cereal similar to Corn Flakes from Kellogg's, but coated with frosted sugar. Tony the Tiger has been the mascot in Frosted Flakes since it was first introduced in 1952 as Sugar Frosted Flakes (the word "sugar" was dropped in the mid-1970s), and he is known for uttering the cereal's slogan: "They're Grrreat!". Tony the Tiger was originally voiced by Thurl Ravenscroft, who continued providing his voice until his death in 2005. The character is currently voiced by former professional wrestling play-by-play announcer Lee Marshall, starting in January of 2006. Frosted Flakes are also available with banana pieces or coated in chocolate in different areas.
In 2004, Kellogg's launched Cinnamon Krunchers in August continuing until sometime in November. The slogan is "They're Grrreat 'Till They're Gone."
In 2004, they came out with a new 1/3 Less Sugar recipe.
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[edit] Taglines
This cereal has had numerous taglines, but the classic, "They're grrreat!" has always been used along with the others.
- They're grrreat!
- They're gonna taste great!
- Bring out the tiger in you!
- The taste adults have grown to love.
- Earn your stripes!
- Put a tiger on your team!
[edit] Trivia
- Kelloggs was a major sponsor of Adventures of Superman throughout most of the 1950s. Many of the Frosted Flakes commercials featuring the show's star George Reeves are considered classics and are available on the DVD release of the series' first season.
- The term "Frosted Flakes" can be used by any company making a similar product. However, the term "Frosties" is a registered trademark and so cannot be used by others.
