Jones Soda

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Jones Green Apple Soda

Jones Soda Co. (NASDAQ: JSDA) is a U.S. beverage company based in Seattle, Washington. It bottles and distribute soft drinks, non-carbonated beverages, and energy drinks. The Jones Soda is a carbonated soft drink that has many unusual flavors that are not offered by other soft drink makers. The bottles not only come with a different picture on each label but also words of wisdom under the caps.

Peter van Stolk founded the Urban Juice and Soda Company Ltd. in 1987, intending to compete in the alternative products segment of the beverage industry. Until 1995, the company was a distributor of other beverage lines such as AriZona Iced Tea and Thomas Kemper sodas in western Canada. The Urban Juice and Soda Company changed its name to Jones Soda Co. on August 1, 2000.

The company developed its Jones Soda line during 1995, and launched the first six flavors in January 1996: Orange, Cherry, Lemon Lime, Strawberry Lime, Raspberry, and Grape. To help break into the soft drink marketplace, Jones pursued what it calls an "alternative distribution strategy" to attract consumer attention, selling soft drinks in venues such as clothing and music stores, tattoo and piercing parlors, and sporting equipment shops. Eventually Jones Soda was available nationwide in larger chain stores such as 7-Eleven, Safeway, Albertsons, Wal-Mart, Winn-Dixie, and Barnes & Noble. Recent business distribution deals have further expanded the company, placing some basic flavors in stores such as Meijer, World Market, and Panera^[1]. On March 17, 2004, it announced a deal to distribute Jones Soda in over 3900 Starbucks locations in the United States.[2] On October 12, 2004, Jones Soda introduced cans for the first time with an exclusive distribution deal with Target Stores.

In September 2006, Jones Soda Co. launched a line of Jones Soda Candy, with flavors such as Berry Lemonade, Fufu Berry, and Green Apple.

Its offbeat bottle designs, flavors, and alternative marketing strategies drew many comparisons to The Coca-Cola Company's failed OK Soda.

1 Unusual flavors
2 Slim and Organics lines
3 Labels
4 See also
5 References
6 External links

[edit] Unusual flavors

Some of the offbeat Jones thanksgiving drinks: (from left) Wild Herb Stuffing, Turkey & Gravy, Pumpkin Pie, Cranberry

Jones Soda is known for its unusual flavors. It rotates flavors frequently, providing an ever-changing collection of tastes. While some of these can be considered quite odd, it represents the originality that JSC has always stood for, and keeps its customers coming back.

In November 2003, Jones introduced a Turkey and Gravy seasonal flavor in honor of Thanksgiving. Demand was so overwhelming that Jones sold out within two hours, the bottles (both full and empty) fetching in excess of $10 a piece on auction sites such as eBay. In 2004, it offered a complete, drinkable Thanksgiving dinner—five bottles—as a box set for $16. Turkey and Gravy was brought back, and the rest of the flavors were unique to this offering: Green Bean Casserole, Cranberry, Mashed Potatoes with Butter, and Fruitcake. The limited edition pack sold out in under an hour, temporarily crashing the company's email and Internet servers. Both years, people resold some seasonal bottles on auction sites such as eBay, with bids reaching as high as $100 a pack. Jones Soda's profits in both years were donated to the charity Toys for Tots.

2005's flavors, released at the end of October in many Target stores (and, eventually, via their website) include, like 2004, five different varieties. Turkey & gravy and cranberry made a return from 2004, with three new, appropriate additions : wild herb stuffing, pumpkin pie and, as a vegetable, brussels-sprout-flavored soda. A list of wines, half-humorously included on a label of the front of the box, offered suggestions which would "match" with said flavors.

A 2nd limited edition collection was also created in 2005, in part to celebrate the regional / based-in-Seattle aspects of the company. This collection was also made available in other places across the US, including select Speedway, Kroger, and World Market stores. As has been true in years past, all profits from the collections go to various charities. The flavors were different from the above box and included, besides the usual turkey & gravy, a salmon pâté drink and, for dessert, a pecan pie blend. See the limited edition part of the website for more information (main website linked below).

To help those keep track of the company's limited editions, a special section of their website was recently (2005) created.

Other unusual flavors have included Chocolate Fudge, and most recently Love Potion #6 released in honor of Valentine's Day; FuFu Berry; Happy; Pineapple Upside Down; Berry White (a pun on singer Barry White); Fu Cran Fu; Fun; Bada Bing!; Purple Carrot; and Lemon Drop Dead. Jones also distributes its versions of more familiar soft drink flavors such as Vanilla Cola, Root Beer, Cream Soda, and Fruit Punch.

[edit] Slim and Organics lines

Recently the company discontinued its "slim" (diet) soft drinks and instead introduced three sugar-free flavors. It is ironic as, when the company first began, a clear marketed difference from other more "mainstream" soft drinks was the lower sugar content the company's blends originally had. Its sugar-free formulas contain sucralose of the Splenda brand, but no acesulfame potassium or aspartame.

In 2005 Jones announced a new line in its series: Jones Organics. The blends consist of six different tea-based flavors—two each of white tea, green tea and red tea. The bottles have a clean, minimal label, as opposed to customized photos. The exact blends are: Strawberry White Tea, Cherry White Tea, Berry Green Tea, Mandarin Green Tea, Tropical Red Tea, and Peach Red Tea. This marks one of the few times that a rooibos-based beverage has been available outside of, for example, a tea store.

[edit] Labels

Jones Soda continually changes the photographs on its (soda) labels. The labels are all black and white, except for the root beer ones.^{[citation needed]} It encourages customers to submit photos for consideration, and even allows people to order bottles with customized labels. Its website features a database of several thousand submitted pictures, as well as an archived collection of internal company notes, detailing which pictures appeared when, on what flavors (for collectors of the images). Customers can also submit fortunes (similar to a fortune cookie) to be printed underneath the bottle cap.