NZ Flag.com Trust
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The NZ Flag.com Trust was established in 2003 by Wellington businessman Lloyd Morrison with the sole purpose of encouraging New Zealanders to change the Flag of New Zealand.
The Trust is a non profit charitable trust and relies on donations and proceeds from the sale of merchandise to fund its operation.
[edit] Petition to change flag
In January 2005, the Trust launched a petition to bring about a referendum on the issue. Had it been successful, a referendum would have been held at the 2005 general election. However, the Trust failed to attract enough signatures, and six months after its launch, the petition had been signed by just 100,000 people (the signatures of 270,000 or 10 per cent of eligible voters are required). After Telecom New Zealand and New Zealand Post reneged on an offer to distribute the petition nationwide, the Trust withdrew the petition.
Lloyd Morrison attributed the failure to apathy from the general public, while supporters of New Zealand's current flag attributed the petition's failure to the popularity of that flag.
