Queue area
From Wikipedia, the free encyclopedia
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- For the general theory of a Queue see Queue. For other uses see Queue (disambiguation).
Queue areas are places in which people in line, (first-come, first-served), wait for goods or services. Examples include checking out the groceries or other goods that have been collected in a self service shop, in a shop without self service, at an ATM, at a ticket desk, or in a taxi stand. In economics, queuing is seen as one way to ration scarce goods and services.
Queuing is a common phenomenon in a number of fields, and has been extensively analyzed, in the study of queuing theory.
The term "queue" is used more in British English, while the word "line" is used mostly in American English.
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[edit] Types of queues
[edit] Physical queue
Highly organized queue areas are commonly found at amusement parks. The rides have a fixed number of guests that can be served at any given time therefore amusement parks have to control those waiting. This leads to the development of formalized queue areas – areas in which the lines of people waiting to board the rides are organized by railings, and may be given shelter from the elements with a roof over their heads, inside an climate controlled building or with fans and misting devices. In some amusement parks – Walt Disney World is an example – queue areas can be elaborately decorated, thus potentially shortening the perceived wait for some people in the queue, by giving them something interesting to look at.
Queues are generally found at transportation terminals where security screenings are conducted.
Sometimes there are separate lines for getting to service points. Large stores and supermarkets may have dozens of separate queues but this can cause frustration, as different lines tend to be handled at different speeds: some people are served quickly, but others may get stuck waiting for long periods of time. Sometimes two people who are together each wait in a different line, and later the one in the slower line joins the other. A better arrangement is for everyone waiting to be put in one line. One person leaves the queue each time a service point opens up. This is a common setup in banks.
[edit] Virtual queue
Instead of physical queueing there may be virtual queueing. In a waiting room there may be a system whereby the queuer asks and remembers where his place is in the queue, or reports to a desk and signs in, or takes a ticket with a number from a machine. These queues typically are found at doctor offices, hospitals, town halls, social security offices, labor exchanges, banks or post offices. Especially in the United Kingdom, tickets are taken to form a virtual queue at delicatessens and children's shoe-shops. In some countries such as Sweden virtual queues are also common in shops and railway stations. A display sometimes shows the number that was last called for service.
Restaurants have come to employ virtual queueing techniques with the availability of application specific pagers, which alert those waiting that they should report to the host to be seated. Another option used at restaurants is to assign customers a confirmed return time, basically a reservation issued once you arrive.
[edit] Physical queue design
When designing queues, planners attempt to make the wait as pleasant and as simple as possible. They employ several strategies to achieve this end, including:
- Expanding the capacity of the queue, thus allowing more patrons to have a place. This can be achieved by:
- Increasing the length of the queue by making the queue longer
- Increasing the size of the lanes within the queue
- "In-line" entertainment can be added. This is popular at amusement parks like Walt Disney World, which uses TV screens to keep people in the queue area occupied.
- Secondary queue areas for patrons with special tickets, like the FASTPASS system at Walt Disney World.
[edit] References
- D.H. Maister, The psychology of waiting lines, Managing Services: Marketing, Operations and Human Resources (Prentice-Hall, 1988)
- David Mercer, Redefining marketing in the multi-channel age (Wiley)
[edit] See also
- Consumer goods in the Soviet Union for information on queues in the Soviet Union
- Cutting (in line)
[edit] External links
- For an insight into the British obsession with queues standinaqueue