Shaun Palmer
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Shaun Palmer (b. 1968-11-14 in San Diego, California) is a professional mountain biker and snowboarder from the United States. In the course of his career he accumulated a significant string of competitive successes and substantial media exposure. Making his home in South Lake Tahoe, Palmer is especially fond of his vintage Cadillac, even to the point of having the marque's logo tattooed onto his body. He is also the proprietor and C.E.O. of Palmer Snowboards, and has licensed Activision's video game Shaun Palmer's Pro Snowboarder, a "sibling franchise" of sorts to THPS.
In 2000 Shaun Palmer was awarded the 'Alternative Sportsperson of the Year' at the Laureus World Sports Awards.