WBXX-TV

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WBXX-TV

Crossville / Knoxville, Tennessee
Branding	East Tennessee's CW
Channels	20 (UHF) analog, 50 (UHF) digital
Affiliations	The CW
Owner	ACME Communications
Founded	September 23, 1997
Call letters meaning	WB (as in the network) XX Roman numeral 20
Former affiliations	The WB
Website	www.easttennesseescw.com

WBXX-TV (East Tennessee's CW) is the CW affiliate in the Knoxville, Tennessee television market. Licensed to Crossville, Tennessee, the station serves the East Tennessee region, broadcasting from offices in Knoxville. It broadcasts on analog UHF channel 20 and digital channel 50. Its transmitter is located in Oliver Springs, Tennessee.

1 History
2 Newscasts
3 Kids' Club
4 Trivia
5 External links

[edit] History

The station began operation in October 1997 as a WB affiliate. Originally billed as "WB20", it renamed itself as "East Tennessee's WB" in September 2003 as part of a nationwide rebranding push by The WB. During the 2001 and 2002 television seasons, it ran selected shows from the UPN lineup on weekends, as there was no UPN station in the market at that time. The station is owned and operated by ACME Communications.

WBXX was consistently one of the highest-rated WB stations in the country, and was recognized as such by the WB network.

On March 9, 2006, it was announced that WBXX would affiliate with The CW Television Network, as part of a group deal with the network and ACME Communications.

On July 28, 2006, during its FCC license renewal, it was admonished along with several other stations across the country for airing an ad in the Pokémon program for a Gameboy e-Reader that contained a fleeting image of a Pokemon card. [1]

[edit] Newscasts

WBXX currently airs two news programs. 10 News at 10 is co-production with WBIR, the Knoxville NBC affiliate. While many stations air a 10pm newscast, 10 News at 10 differs from these in that it is only twelve minutes long, featuring primarily the top stories of the day, and a local weather forecast. The station's late-night programming has accordingly been shifted twelve minutes later.

Weekday mornings, the station airs The Daily Buzz, a three-hour news/entertainment show syndicated by the station's parent company.

[edit] Kids' Club

Beginning in 1998, the station aired a series of interstitials called "WB20 Kids Club" (later "The Dubba Clubba"), hosted by Joe Cool, who presented information and contests to viewers in several vignettes each weekday, covering topics such as science, biology, conservation, music, and pet care. Joe Cool was played by comedian Jackson Bailey. While popular with children, the program was a victim of its own success. Originally programmed as a way to fill time when the station was young and had available airtime inventory, rising ratings and increased demand from advertisers forced the producers to shorten the segments, and by 2003 the show was taken off the air due to a lack of available inventory.

[edit] Trivia

WBXX is the only full-powered Knoxville-market station to be licensed in a city in the Central Time Zone; Cumberland County (where Crossville is located) and Fentress County are the two counties in the Knoxville market that observe Central Time, one hour earlier than Knoxville, in Eastern Time. However, while WB programming has times given in Eastern and Central, local WBXX programming only has times given in Eastern.

[edit] External links

Broadcast television in the Knoxville market (Nielsen DMA #58)
WETP 2/WKOP 15 (PBS) - WKXE-LP 4 (IND) - WATE 6 (ABC) - WVLT 8 (CBS) (My Network TV on DT2) - WBIR 10 (NBC) - WFEM 12 (FamilyNet/A1) - WLOS 13 (ABC) - W14CX 14 (IND) - WBXX 20 (The CW) - WJZC-LP 22/WEZK-LP 28 (IND) - WEEE-CA 32 (FamilyNet) - WDTT-LP 38 (A1) - WTNZ 43 (FOX) (The Tube on DT2) - W46DC 46 (TBN) - WVLR 48 (CTN) - W50CG 50 (3ABN) - WPXK 54 (i)
Local digital television channels
WMAK 7 (IND)

WB Network Affiliates in the state of Tennessee Note: Networks in parenthesis indicate affiliations starting September 2006. Also, stations in bold are cable-only stations.
"WBJK" 2 / 21 (Jackson, ND) - WBXX 20 (Crossville/Knoxville, The CW) - WCYB-DT 28.2 (Bristol, The CW) - WLMT 30 (Memphis, The CW) - WFLI 53 (Cleveland, The CW) - WNAB 58 (Nashville, The CW)
See also: ABC, CBS, CW, Fox, MyNetworkTV, NBC, PBS, UPN and Other stations in Tennessee