West Coast offense

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In American football, the term "West Coast Offense" is used to describe two similar but separate offensive strategic systems of play.

[edit] History and confusion of the term

The term "West Coast Offense" derives from a 1993 Bernie Kosar quote, publicized by Sports Illustrated writer Paul Zimmerman, aka "Dr. Z". It means the offense used by two west coast teams, the Chargers and Raiders, and not the 1980s-era 49ers attack. A reporter mistakenly grouped these and the name stuck in association with the offense of Bill Walsh.[citation needed]

Kosar used the term to describe the offense formalized by Sid Gillman with the AFL Chargers in the 1960s and later by Don Coryell's St. Louis Cardinals and San Diego Chargers in the 1970s and 1980s. Al Davis, an assistant under Gillman, also carried his version to the Oakland Raiders, where his successors John Rauch, John Madden, and Tom Flores continued to employ and expand upon its basic principles. This is the "West Coast Offense" as Kosar originally used the term.

Walsh formulated what has become popularly known as the West Coast Offense during his tenure as assistant coach for the Cincinnati Bengals from 1968-75, while working under the tutelage of mentor Paul Brown. Walsh installed a modified version of this system when he became head coach of the San Francisco 49ers. Walsh's 49ers won three Super Bowls during this period, and as a result, the majority of casual football fans perceive Walsh's version to be the "West Coast Offense".

Several of Walsh's coordinators went on to successfully implement this system at other teams. George Seifert won two Super Bowls with the 49ers. Mike Shanahan won two Super Bowls in Denver. Mike Holmgren won a Super Bowl in Green Bay and coached in another with Seattle. Holmgren's assistent Jon Gruden went on to win a Super Bowl at Tampa Bay.

[edit] Theory

The popular term "West Coast Offense" as a general concept is more of a philosophy and an approach to the game than it is a set of plays or formations. Traditional offensive thinking argues that a team must establish their running game first, which will draw the defense in and open up vertical passing lanes downfield (passing lanes that run perpendicular to the line of scrimmage). Walsh's "West Coast Offense", on the contrary, stipulates that a defense must first be stretched with a short, horizontal passing attack that features sharp, precisely-run pass patterns by the receivers and quick, 3-step and 5-step drops by the quarterback. This stretching will then open up running lanes for the backs to exploit. In theory, this makes the offensive play calling unpredictable and keeps a defense's play "honest" because most down and distance situations can be attacked with the pass or run in Walsh's "West Coast Offense".

Beyond this basic principle of passing to set up the run, there are few rules that govern Walsh's "WCO". Originally the offense used two split backs, giving it an uneven alignment in which five players aligned to one side of the ball and four players aligned on the other side (with the quarterback and center directly behind the ball). Although Walsh-influenced "WCO" teams now commonly use formations with more or fewer than two backs, the offense's unevenness is still reflected in its pass protection philosophy and continues to distinguish it from single back passing offenses. Throughout the years, coaches have added to, adjusted, modified, simplified, and enhanced Bill Walsh's original adaptation of the Paul Brown offense. Formations and plays vary greatly, as does play calling.

A Walsh innovation in his "WCO" was scripting the first 15 offensive plays of the game. Scripting had several valuable assets. First, the offensive team knew that the first 15 plays would be run as scripted no matter what, allowing them to practice the plays to perfection, minimizing mistakes and penalties. Success of the offense could establish momentum and dictate the flow of the game. Scripting added an element of surprise, since a defense who had a 3rd and long could be caught off guard by a scripted play that had no relationship to the current situation. It also gave the coaching staff an opportunity to run test plays against the defense to gauge their reactions in game situations. Later in the game, an observed tendency in a certain situation by the opposing defense could be exploited.

Another key part of the Walsh "WCO" was "pass first, run later." It was Walsh's intention to gain an early lead by passing the ball, then run the ball on a tired defense late in the game, wearing them down further and running down the clock. The San Francisco 49ers under Walsh often executed this very effectively.

The original West Coast Offense of Sid Gillman uses some of the same principles (pass to establish the run, quarterback throws to timed spots), but offensive formations are generally less complicated with more wideouts and motion. The timed spots are often farther downfield than in the Walsh-style offense, and the system requires a greater reliance on traditional pocket passing.

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