WMAQ (AM)

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WMAQ was an AM radio station in located in Chicago, Illinois, USA, and broadcast at 670 kHz with 50,000 watts. The station was in existence from 1922 to 2000, and was the oldest surviving broadcast outlet in Chicago. It was a class A clear channel station, and could be heard, particularly at night, over most of the eastern U.S. WMAQ was a charter affiliate for the CBS Radio Network, but was longest known as a NBC Radio owned-and-operated station.

WMAQ came to life as WGU on April 13, 1922. The station was formed as a joint venture between Fair Department Store and Chicago Daily News. Technical problems forced the station quickly off the air. Herbert Hoover would inaugurate a new antenna and transmitter and give the station the call letters WMAQ. The station's longtime motto was "We Must Ask Questions," which was derived from this call sign.

WMAQ was the first station to broadcast Chicago Cubs games, on April 20, 1925. It was a Cubs vs Pittsburgh Pirates game called by Hal Totten.

NBC purchased the station in 1931 as an affiliate. WMAQ carried original local and network programming. Marian and Jim Jordan started at WMAQ with a local show and later would move on to form Fibber McGee and Molly. Interestingly, during its first months on the air, Fibber McGee and Molly was distributed over NBC's Blue Network, which meant that in Chicago the program was produced at WMAQ but heard over WLS, one of three NBC Blue Network affiliates in Chicago at the time. Amos 'n' Andy was also a popular program.

Sister station WMAQ-TV went on the air in 1948 and moved from experiment to television pioneer. As television made waves around the nation, radio stations like WMAQ shifted to recorded music. During the 1950s and 1960s they played adult popular music by artists such as Frank Sinatra and Perry Como. Although the station never shifted all the way to Top 40, by the early 1970s, WMAQ's playlist could be considered something of a Hot Adult Contemporary; the station used the on-air name "67-Q" during this period. A 1975 format change to country music saw WMAQ taking on WJJD-AM. Its' fortunes were helped in no small part by the imfamous "WMAQ is Gonna Make Me Rich!" cash givaway promotion, which was eventually used on other NBC-owned radio outlets. WMAQ also served as the flagship station for Chicago White Sox broadcasts, mostly at night, throughout the 70's and 80's.

As the country format faded in 1985, WMAQ saw a transition to a news/talk format, but that format didn't last very long. After 57 years, NBC sold all of their radio stations following RCA's merger with General Electric. NBC sold WMAQ to Group W in 1988. This was Westinghouse's third stint at station ownership in the Chicago market, having founded KYW before relocating that station to Philadelphia in 1941, and later with WIND from 1955 to 1985. Group W switched WMAQ to an all news format of the "give us 22 minutes" variety, patterned after it's more successful all-news outlets in Philadelphia, New York and Los Angeles. WMAQ eventually added more long-form news programming and some assorted call-in shows in the late 90's.

A series of acqusitions in the 1990's, percipitated by the Telecommunications Act of 1996, would eventually doom the station. Westinghouse merged with CBS in 1994, putting WMAQ and WBBM under the same ownership. While both stations were able to successfully run separate news divisions after the first buyout, Viacom then purchased CBS in 1999. With the second merger, Viacom exeeded the allowed number of stations in the Chicago market and had to spin several off to different owners.

WMAQ Radio signed off permanently on August 1, 2000, with the final playing of the NBC chimes at 6:00 AM. Viacom relocated all-sports WSCR from 1160-AM to WMAQ's former dial position, and spun off the 1160-AM frequency spun off to Salem Communications. The WMAQ call sign is still retained to this day by its former TV sister station at channel 5.

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AM Radio stations in the Chicago market (Arbitron #3)
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By callsign

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See also: Chicago (FM) (AM)
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